You Don’t Need a Website

You don’t need a website. Yeah, you heard me, you aspiring small-business-owner. You maker, creator. You entrepreneur. I know you think you do – probably because some other website told you so. Maybe you’re a business-savvy bartender hoping to become the next Marie Forleo. Maybe you’ve been doing your thing out there in the real…

When A Site Gets Hacked

On the morning of a big launch, a client contacted me with bad news: her site had been hacked. Her site is on one of the best hosts out there, that runs regular security checks, but when she had transferred her site from her old host to the new one, so also brought over some…

3 tips to help speed up your WordPress site.

The average internet user has about as much patience and attention span as my three year old. If your web pages take too long to load it’s likely that a visitor will move on, no matter how interesting your content is. This leaves the door wide open for a competitor’s sight to potentially get more…

What to Do When Someone Steals Your Website

I know the old adage says “Imitation is the sincerest form of flattery”, but let’s face it: when you pour your heart and soul into your website, discovering that your design or content has been hijacked by someone else just sucks. A few weeks ago, I received an email from a past client who was…

Why I Launched a Website That Isn’t Perfect

We’ve been working on our new site for a little over three months now — drafting how it would be organized, working on the design, writing content, pulling together images for our portfolio, reviewing user experience, coding the design into a working WordPress theme. In short, an involved and, at times, emotional task. I see…

Hello, 2016.

To say the 2015 was one hell of a year would be an understatement. Personally and professionally, it was a time of great changes, some bittersweet, others uncomfortable, others exciting in ways I had never expected. Here are the highlights: I grew my company from a solopreneurship to an actual business with a team of…

This is Not Creative (But It Is)

Like nearly everyone else on the interwebs, I recently lost myself in Liz Gilbert’s latest book, Big Magic. In it, Liz does a beautiful job of arguing for creating for the sake of creation, without worry or expectation what the world will thing. The creative life isn’t about creating art, it’s about living in a…

Foundations and Comfort

My friend Elizabeth popped over last week for a quick chat. I’m building her a new website that captures her awesomeness and we needed to discuss content, specifically if she was still planning to have three sites, or if there were a way we could resolve those three into a single website. We found ourselves…

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credits

Created with Sketch.

Michelle Viljoen

(website design) is a graphic designer and brand consultant who specializes in creating and developing brands. Her core focuses are logo development, website design and brand direction.

Jane Reaction

(logo and original branding) is a graphic design and art director who works with with small businesses and creative entrepreneurs, creating cohesive and interesting brands and websites.

Carrie Coleman

(photography) is a wedding photographer, whose goal is to capture the visual expression of a couple's love through timeless, organic images. She is based in Charlottesville, Virginia.