resources and friends of alchemy + aim: brand-vision

Catherine Cassidy


Style is the catalyst for our clients to completely embody their confidence and POWER as leaders. The Style Power Program gives you the tools to be able to define your style, dress your body, CLEAN your closet and STYLE what you already own … all while creating a Wardrobe Action Plan (which makes it SO much easier to shop for pieces that ADD VALUE to your wardrobe!). They also have one-on-one support available with their signature Boutique Box service to completely outsource your shopping in a time-effective, cost-effective and streamlined experience.

Elizabeth Derby

Elizabeth Hope Derby

Elizabeth is an award-winning writer and communication expert for coaches and creative entrepreneurs. She helps soulful hustlers get clear on their messages, define their hero stories, and write authentic copy and content. Because owning your truth is your secret weapon for standing out, stealing hearts, and building an epic personal brand.

Kim Evans

Kim Evans Studio

Kim works with soulful entrepreneurs who have a story to tell. Unlike traditional copywriters who do the writing FOR you, Kim is a compassionate, grounding midwife for YOUR words and voice. Through her private Brand Story Intensive, you become the author of the message you have to share. You generate the powerful raw material that forms the foundation of your brand.


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Michelle Viljoen

(website design) is a graphic designer and brand consultant who specializes in creating and developing brands. Her core focuses are logo development, website design and brand direction.

Jane Reaction

(logo and original branding) is a graphic design and art director who works with with small businesses and creative entrepreneurs, creating cohesive and interesting brands and websites.

Carrie Coleman

(photography) is a wedding photographer, whose goal is to capture the visual expression of a couple's love through timeless, organic images. She is based in Charlottesville, Virginia.