resources and friends of alchemy + aim: business-coaching

Joy Chudacoff

Smart Women Solutions

If you’ve stepped out of business-as-side-hustle and are stepping up into your business in new ways, you know you need support to shift gears for the next level of success. Joy helps her clients get hyper-focused on leading a team (even if it’s just one person to start), move out of “busy” and into productive impactful decision-making, and build systems and processes by setting protocols for how things get done so that every time is not “the first time” you do something.

Mike Watts

Business Architect

Mike Watts helps established business owners and entrepreneurs build solid operating structures so they can scale to the next level of revenue. He is honest and direct, and loves leading business owners to figure out what their business needs are and upping their revenue, all while still having a life/work balance.


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Jane Reaction

(logo and original branding) is a graphic design and art director who works with with small businesses and creative entrepreneurs, creating cohesive and interesting brands and websites.

Carrie Coleman

(photography) is a wedding photographer, whose goal is to capture the visual expression of a couple's love through timeless, organic images. She is based in Charlottesville, Virginia.