Local Grit is a Washington, D.C.-based boutique content marketing studio. We empower small brands through creative storytelling by crafting experiences targeted at motivating audiences to take action. We believe that strategic growth and results begin when big strategy meets gritty execution.

Matthew Goldfarb has over 18 years experience creating copy and content for companies big and small. He spent 10 years working for big agencies on clients such as Volvo, Subaru, 1-800-Collect and even (yes) Viagra. He also spent six years as the creative director of his own small agency, Corporate Renegade, where he worked with entrepreneurs, start-ups, and Inc. 500 businesses. He has developed an expertise at the selling of creative concepts that get results and keep clients excited and engaged. His work focuses on developing creative that delivers on strategy yet can be innovative to cut through the noise.

Joe Tower and his independent LA and New York-based media production company, Hatbeard Co., provide modern and effective delivery platforms for individuals and companies and their brands stories. Tower is a copywriter and content manager specializing in entertainment marketing and developmental editing, and has written numerous commercials for TV and the digital space, developed several scripted projects for major production companies, and is also a published interviewer, essayist, and cultural critic.

Ali Weeks is a freelance editor and health + wellness writer in Denver, Colorado. She works with fitness studios, natural food brands, and wellness organizations to create custom content like blog posts, marketing copy, and website content. As a certified Pilates instructor and professional dancer, Ali is well-versed in the health + wellness industry. She knows exactly what your brand needs to stand out from the fray—and she’ll deliver it with some moxie.

Kristin is a content strategist with a background in content creation and copywriting. She values both technical and creative aspects of content, and understands the importance of reaching and engaging with the right audiences. She knows that original, quality, content is king. Kristin can help you provoke thought, start conversations, and tell your story.

Kayley is a Michigan-born copywriter currently residing in Vancouver, BC. With a background in creative writing, social media strategy, and web design, Kayley combines her passion for storytelling with her understanding of brand identity to create authentic, engaging content. When she isn’t staring off into the distance trying to think of the perfect words, she’s likely chipping away at the latest New York Times Crossword puzzle, making pottery in her home studio, or hiking with her husband and dog.

Elizabeth is an award-winning writer and communication expert for coaches and creative entrepreneurs. She helps soulful hustlers get clear on their messages, define their hero stories, and write authentic copy and content. Because owning your truth is your secret weapon for standing out, stealing hearts, and building an epic personal brand.