resources and friends of alchemy + aim: copywriting

Rea Frey Holguin

Rea Frey

Rea is an author who specializes in ghostwriting, blogging, creating a blog framework, content strategy, and content buckets for clients. If you have an existing brand, are relaunching your brand, or want to start a business, you need to focus on your content, identify your target audience, and speak to them in a way that engages and drives business. That’s where Rea’s magic shines.

Ali Weeks

Tidepool Reverie

Ali is a freelance writer, editor, and marketer specializing in small businesses with a social impact. She is passionate about helping people share their stories and young businesses get off the ground. No matter how fuzzy your idea may feel, Ali will ask you the right questions to reveal the essence of your business—and then she’ll help you tell the world.

Elizabeth Derby

Elizabeth Hope Derby

Elizabeth is an award-winning writer and communication expert for coaches and creative entrepreneurs. She helps soulful hustlers get clear on their messages, define their hero stories, and write authentic copy and content. Because owning your truth is your secret weapon for standing out, stealing hearts, and building an epic personal brand.

Glad Doggett

Glad Doggett Media

When you create content for a website, an opt-in offer, a sales page ( … and other marketing collateral to attract clients), it’s nice to have an advisor and ally to turn to.  That’s what Glad does. She helps her clients brainstorm, write, and revise the words they use in their online spaces. The List Magnet is her go-to package for anyone ready to create, design, set up, and promote a fresh opt-in offer to fill their client lists with hot leads.

Kim Evans

Kim Evans Studio

Kim works with soulful entrepreneurs who have a story to tell. Unlike traditional copywriters who do the writing FOR you, Kim is a compassionate, grounding midwife for YOUR words and voice. Through her private Brand Story Intensive, you become the author of the message you have to share. You generate the powerful raw material that forms the foundation of your brand.


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Michelle Viljoen

(website design) is a graphic designer and brand consultant who specializes in creating and developing brands. Her core focuses are logo development, website design and brand direction.

Jane Reaction

(logo and original branding) is a graphic design and art director who works with with small businesses and creative entrepreneurs, creating cohesive and interesting brands and websites.

Carrie Coleman

(photography) is a wedding photographer, whose goal is to capture the visual expression of a couple's love through timeless, organic images. She is based in Charlottesville, Virginia.