1. Terms and Conditions Set Ground Rules
Terms and Conditions are where visitors to your website are informed of any special terms they’re agreeing to by using your website. These terms typically include things like:
- Your payment processing systems and return policy;
- Disclaimers – such as a disclaimer that you do not guarantee any particular result will be achieved from the use of your products or services;
- Limitation of liability for things posted on your website;
- How visitors can contact you if they have any questions; and
- Establishing governing law in the event of a dispute
Each of these things is necessary to establish clear expectations with potential customers, limit your liability, and quickly extinguish any issues that may come up.
2. Terms and Conditions Protect Your Rights
Beyond establishing ground rules for your business, your terms and conditions also protect your rights to the content you publish on your website. This is of utmost importance if you’re publishing original content, such as blog posts, podcasts, music, or other creative works.
Your terms also allow you to put visitors on notice of any trademarks, copyrights, or patents you own and what actions will be taken if any of your content or brand marks are infringed upon.
3. Privacy Policies are Legally Required
privacy policies are legally required.
- Notification to users when there are significant changes to your data collection and sharing processes;
- Informing visitors of what personally identifiable information is being collected (such as name, email, address, credit card info, etc.), and what you will do with that information;
- Informing visitors of what non-personally identifiable information is being collected, and how that information will be used (such as to enhance the experience of all visitors in the future); and
- Whether information is being placed on the web site visitor’s computer (i.e. cookies).
General Data Protection Regulation (GDPR)
If you’re wondering whether the infamous GDPR applies to you, there’s a 99.9% chance it does…
I know dealing with the legalize of business can be overwhelming and difficult to manage, (reasons why it keeps getting pushed down your to-do list…), and that nothing may go wrong, but do you really want to risk it?