The Alchemy of Attraction

How to Craft a Brand Identity/Message that Sets You Apart and Calls in Your Perfect-Fit Clients As a coach, a creator, a purpose-driven maker, you know you’ve got magic that makes you stand out. You’re fired up by your vision, ready to share your voice, and now is the time to do it. Maybe you’re…


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Michelle Viljoen

(website design) is a graphic designer and brand consultant who specializes in creating and developing brands. Her core focuses are logo development, website design and brand direction.

Jane Reaction

(logo and original branding) is a graphic design and art director who works with with small businesses and creative entrepreneurs, creating cohesive and interesting brands and websites.

Carrie Coleman

(photography) is a wedding photographer, whose goal is to capture the visual expression of a couple's love through timeless, organic images. She is based in Charlottesville, Virginia.