The Alchemy of Attraction

How to Craft a Brand Identity/Message that Sets You Apart and Calls in Your Perfect-Fit Clients As a coach, a creator, a purpose-driven maker, you know you’ve got magic that makes you stand out. You’re fired up by your vision, ready to share your voice, and now is the time to do it. Maybe you’re…

How to Set Your New Hire Up For Success

Yayy! You’re hiring someone on your team! But what are you supposed to give them on Day 1? Do you share your passwords? What do you agreements do you need to have ready? Slow your roll, lady! I’m going to walk you through some things. Obviously the hiring process is super crucial, but it’s also…

Take a Break

One of the hardest parts of being a business owner is giving yourself time to relax. The natural tendency (at least for me) is to work around the clock, to be continuously productive and execute on the path to achieving our goals. We forget that when we work hard, we need to find ways to…

Do You Need a Custom Website?

Why do you need a custom website? The reason we always start by getting potential clients on a call is because you may not need a custom website. Yes, I just said that. Let me explain: We’ve told that to many of our clients in the past. It’s not that we don’t believe in custom…

You Don’t Need a Website

You don’t need a website. Yeah, you heard me, you aspiring small-business-owner. You maker, creator. You entrepreneur. I know you think you do – probably because some other website told you so. Maybe you’re a business-savvy bartender hoping to become the next Marie Forleo. Maybe you’ve been doing your thing out there in the real…

When A Site Gets Hacked

On the morning of a big launch, a client contacted me with bad news: her site had been hacked. Her site is on one of the best hosts out there, that runs regular security checks, but when she had transferred her site from her old host to the new one, so also brought over some…

3 tips to help speed up your WordPress site.

The average internet user has about as much patience and attention span as my three year old. If your web pages take too long to load it’s likely that a visitor will move on, no matter how interesting your content is. This leaves the door wide open for a competitor’s sight to potentially get more…

What to Do When Someone Steals Your Website

I know the old adage says “Imitation is the sincerest form of flattery”, but let’s face it: when you pour your heart and soul into your website, discovering that your design or content has been hijacked by someone else just sucks. A few weeks ago, I received an email from a past client who was…

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credits

Created with Sketch.

Michelle Viljoen

(website design) is a graphic designer and brand consultant who specializes in creating and developing brands. Her core focuses are logo development, website design and brand direction.

Jane Reaction

(logo and original branding) is a graphic design and art director who works with with small businesses and creative entrepreneurs, creating cohesive and interesting brands and websites.

Carrie Coleman

(photography) is a wedding photographer, whose goal is to capture the visual expression of a couple's love through timeless, organic images. She is based in Charlottesville, Virginia.