Why I Launched a Website That Isn’t Perfect

We’ve been working on our new site for a little over three months now — drafting how it would be organized, working on the design, writing content, pulling together images for our portfolio, reviewing user experience, coding the design into a working WordPress theme. In short, an involved and, at times, emotional task. I see…

This is Not Creative (But It Is)

Like nearly everyone else on the interwebs, I recently lost myself in Liz Gilbert’s latest book, Big Magic. In it, Liz does a beautiful job of arguing for creating for the sake of creation, without worry or expectation what the world will thing. The creative life isn’t about creating art, it’s about living in a…

Foundations and Comfort

My friend Elizabeth popped over last week for a quick chat. I’m building her a new website that captures her awesomeness and we needed to discuss content, specifically if she was still planning to have three sites, or if there were a way we could resolve those three into a single website. We found ourselves…

Hosting 101

I have the pleasure of talking to a lot of entrepreneurs who are just starting websites, and one of the most prominent questions is about hosting. A website host stores your website and files online for you, so people can access your site at anytime, and you can access your site and files from any…

Uncommon Commitment

When I go in, I go all in. That’s the way it’s been with things I’ve been passionate about in my life. I’ll admit, the unfortunately typical manifestation of this commitment could most clearly be seen in my string of serious relationships with men. But I’ve done it numerous other times with classes, studies, and adventures…


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Michelle Viljoen

(website design) is a graphic designer and brand consultant who specializes in creating and developing brands. Her core focuses are logo development, website design and brand direction.

Jane Reaction

(logo and original branding) is a graphic design and art director who works with with small businesses and creative entrepreneurs, creating cohesive and interesting brands and websites.

Carrie Coleman

(photography) is a wedding photographer, whose goal is to capture the visual expression of a couple's love through timeless, organic images. She is based in Charlottesville, Virginia.