Take a Break

One of the hardest parts of being a business owner is giving yourself time to relax. The natural tendency (at least for me) is to work around the clock, to be continuously productive and execute on the path to achieving our goals. We forget that when we work hard, we need to find ways to…

Hello, 2016.

To say the 2015 was one hell of a year would be an understatement. Personally and professionally, it was a time of great changes, some bittersweet, others uncomfortable, others exciting in ways I had never expected. Here are the highlights: I grew my company from a solopreneurship to an actual business with a team of…

Say Hello to Maiden Sites

Jane of Jane Reaction and I have been hard at work for the past few months conceptualizing, designing, and building Maiden Sites, an online resource for creatives and entrepreneurs who want beautiful pre-made WordPress themes. Jane and I have been collaborating on projects for over a year and a half. Our styles and personalities just…


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Michelle Viljoen

(website design) is a graphic designer and brand consultant who specializes in creating and developing brands. Her core focuses are logo development, website design and brand direction.

Jane Reaction

(logo and original branding) is a graphic design and art director who works with with small businesses and creative entrepreneurs, creating cohesive and interesting brands and websites.

Carrie Coleman

(photography) is a wedding photographer, whose goal is to capture the visual expression of a couple's love through timeless, organic images. She is based in Charlottesville, Virginia.