Strategic WordPress Website Design + Development

No two organizations are the same, and neither are the paths we take to support them. That’s why we always begin with a clarity call. We want to understand your organization, your goals, and where you’re headed before making any recommendations. From there, we’ll define a phased approach that reflects what you actually need, nothing more and nothing less, and move forward intentionally from that foundation. Our goal is always to align the technology with your trajectory, because you wouldn’t build a skyscraper on the foundation of a garden shed.

We price by scope rather than by the hour. Design is priced by the number of custom-designed pages, and development is scheduled in sprints of two weeks or more, with the number of weeks set by your site’s size and complexity. Focused sites can launch within 3 weeks; larger engagements that include stakeholder or legal review typically begin at $25,000. We’ll map the right scope and investment with you on a clarity call.

Development is scheduled in sprints of two weeks or more, with the number of weeks set by your site’s size and complexity. Focused sites can launch within 3 weeks. Larger projects with multiple stakeholders, content migration, or legal review take longer, and we’ll map the timeline with you before work begins. Because AI tools now handle much of the repetitive build work, more of your project’s time goes to the decisions and details that matter.

Yes. For larger organizations, we build review steps into the engagement plan from the start, including time for legal or compliance review, and we document technical and security decisions so your team has a clear record.

Strategy comes first — and strategy is not the same as design. Every site or app we build is shaped by a clear understanding of your organization and its goals, reviewed for accessibility and security, and built lean so it stays fast and maintainable. We treat every site like a garden that needs tending, not just planting, and we don’t disappear after launch. Many of our clients have worked with us for years.

We use AI tools to speed up parts of design and development, and our team reviews everything they produce for security, accessibility, and performance. You can read more in our AI Policy.

Yes. Many businesses now come to us with designs or a working prototype built with AI tools. We can start with a design strategy session ($295, credited toward a design sprint) to review what you have, or a one-week design sprint ($1,500) to take partial designs to a complete, buildable file. Either way, we pressure-test what you bring for usability, accessibility, and security before anything goes live.

Yes, and we make sure you’re set up for success. While you won’t be able to rebrand your site or adjust global settings like fonts and colors, you will be able to update content throughout your site. We provide training for any custom features we build, often including video documentation your team can revisit or share. Our goal is to give you long-term autonomy with your content, while always remaining a strategic partner you can turn to when needed.

Yes. After launch, we continue as your strategic and technical partner: realigning your site as your organization changes, advising on security and platform decisions, and building improvements when you need them.

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Potentially, yes. The right next step depends on your current site’s structure and goals. Sometimes a focused refresh is enough; other times, a full rebuild is the smarter long-term investment. If you’re unsure, we recommend starting with a [Site Audit] or a clarity call. We’ll help you assess whether it’s time to evolve what you have or create something new.

Yes. We’ve helped many clients move from platforms like Wix and Squarespace to WordPress. The exact migration process depends on the original platform and what needs to be transferred, and we’ll walk through all of that in a clarity call or technical strategy session. The goal is always to preserve what’s working while creating a more scalable, flexible site for the future.

It can, and we build every site to give it the best chance. AI search engines rely on pages they can read clearly, so we build with fully rendered markup, structured data that tells engines who you are and what you offer, and content organized around the questions your audiences actually ask. Being cited also depends on how your organization is described across the web. That’s where our AI search strategy work comes in: we review how engines currently describe you and build a plan so they understand your organization accurately.

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Yes, both technically and strategically. We build SEO-friendly site structures, ensure meta fields are editable and optimized, and follow technical best practices. We also work with an SEO-focused copywriter who can support deeper optimization, and through our AI search strategy work, we help engines like ChatGPT and Perplexity understand and accurately cite your organization. Strong search visibility also depends on content, so clients who collaborate with us on that front see the best long-term results.

Yes. Integration is a critical part of making your website an active part of your organization’s ecosystem. Whether it’s a CRM, email automation tool, booking platform, or something more custom, we’ll ensure your site supports your operations and creates a seamless experience for your users and your team.

We don’t use third-party themes. Instead, we build from our own base theme, developed and refined over years of work. It gives us a foundation we know and trust, which we adapt to each organization’s needs, so your investment goes into what’s distinctive about your site rather than rebuilding what already works.

No. Page builders tend to create bloated code that slows performance and undermines SEO. We build with the Gutenberg block editor, the current standard for WordPress, using a combination of native, custom, and proprietary blocks. The result is a modular, intuitive editing experience: flexible for your team, cleanly built, and free of anything unnecessary.

Rarely, and we usually advise against it. A headless build separates WordPress from a custom front end, which can make sense for organizations publishing the same content to apps or several platforms. For most organizations, it means two systems to host and maintain, a weaker editing and preview experience for your team, and less compatibility with the plugins that make WordPress so flexible. Traditional WordPress also delivers fully rendered pages that search and AI engines read easily. If your needs genuinely call for a headless architecture, we’ll tell you and help you plan it. For connecting WordPress to CRMs, scheduling systems, and other tools, we build API integrations.