AI Search Optimization

SEO focuses on ranking in search engines. AISO focuses on visibility in generative AI tools like ChatGPT, Gemini, and Perplexity. These systems read, interpret, and synthesize information differently, so the work requires a different strategy.

Often, yes. As part of AISO, we frequently create or refine key pieces of content that help AI tools understand and trust your business. This may include new page sections, updated service descriptions, FAQs, or supporting copy.

We also create a brand messaging guide with you using AI that captures your language, positioning, and priorities. You can continue to use this guide for future content across your site, emails, and other channels.

All content changes are made on an approval basis. We draft recommendations in shared documents or a staging environment, you review and approve, and only then do we update your live site.

The primary goal of AISO is that more of the right people find you through AI tools and end up on your website. Because generative AI is still an emerging channel, there is not a perfect, standardized way to track this yet.

What we look for instead are directional signs. That can include more inquiries from people who feel like a strong fit, more people telling you they found you through ChatGPT or another AI tool, and an overall increase in traffic and leads that match the audiences we targeted together.

We have seen clients experience an increase in AI generated traffic after working with us, but we treat this work as strengthening a long term visibility foundation, not as a channel with precise attribution reports.

Most clients spend only a few hours with us across the two week sprint. We begin with a goals and alignment session so we fully understand your business, audience, and priorities. There is another short meeting either at the end of Week 1 or the beginning of Week 2 to review the initial strategy and proposed updates. At the end of the sprint, we meet again to walk through the full implementation and the roadmap.

Outside of these touchpoints, everything else happens behind the scenes. You focus on providing approvals. We handle the research, drafting, optimization, and implementation.

If your site includes multiple brands, subdomains, or extensive content libraries, we will recommend a custom scope. Most businesses with standard service offerings fall within the base price.

Most low cost services focus on keywords or automated content. They generate volume, not authority.

Our work is custom and strategic. We analyze how AI tools currently interpret your business and rebuild the structure, signals, and messaging on your website so those tools understand who you are and who you help.

This is foundational work. It is what those monthly services rely on in order to have any chance of working.

You could. The challenge is knowing what to prioritize, how AI systems interpret your site, and how to measure early signs of visibility.

We have spent hundreds of hours studying AI search behavior and how tools like ChatGPT, Gemini, and Perplexity read and synthesize content.

AISO condenses that knowledge into two focused weeks of research, content work, technical updates, and implementation. Doing this in house would often take months of trial and error.

The two week timeline is designed to be efficient for you, not to reflect the depth of the work.

Behind the scenes, we complete detailed research, content refinement, structured data implementation, and technical updates that support long term visibility.

Most of the impact comes from the strategy and the quality of the implementation, not from the duration of the sprint.

No. No one can guarantee specific placement in generative results, just like no one can guarantee a number one ranking in SEO.

What we can guarantee is that your website and messaging will be aligned with how AI tools prefer to interpret information, which improves your visibility and authority over time.

No. It builds on it.

Traditional SEO helps search engines understand and rank your site. AISO ensures generative AI tools interpret your business clearly and position you as a relevant, trusted answer. The two approaches support each other.

We can complete all research, messaging work, and content recommendations on any platform. Technical implementation may vary slightly depending on your setup, but the core visibility work remains the same.

You will receive a roadmap with clear next steps for maintaining and strengthening your visibility. If you want ongoing support, we can continue through one of our monthly optimization plans.

No. AISO is a standalone sprint. If you want ongoing implementation after the sprint, we can support you through one of our monthly plans.

AI platforms like ChatGPT, Gemini, and Perplexity are quickly becoming where people turn for answers. Our AISO service ensures your brand is accurately represented, consistently recommended, and steadily improving visibility in these emerging channels. Unlike traditional SEO or PR packages, AISO combines monitoring, strategic insights, and hands-on implementation — so you gain clarity, credibility, and momentum without hiring multiple specialists. You will see that AISO is not a one-time “audit,” but a quarterly growth engine.