Since 2019, Alchemy + Aim (A+A) has worked with On Target Laboratories to build and launch three website, including two Food and Drug Administration (FDA)-approved websites. A+A provided technical solutions to elevate their online presence, achieve regulatory and legal compliance for their websites, connect with potential patients, and educate the providers. Learn how A+A supports websites for startups, from design to compliance.

Case Studies

A Brighter Future For Those Fighting Cancer

On Target Laboratories develops technologies to illuminate cancer intraoperatively so it can be removed completely. On Target Laboratories is the maker of CYTALUX®, the only targeted imaging agent designed to illuminate cancer in the body and help surgeons better detect and remove cancer in real-time as they operate. The cancers targeted—ovarian, lung, prostate, and colorectal—currently make up 72% of all inpatient oncology procedures.

Relationship Overview

“We collaborated with On Target Laboratories to create websites about their pioneering medical technology for different audiences. We navigated the complexities of applying for FDA approval for their websites and conveying the science behind their cutting-edge research and development to the public. Websites for startups are a big part of our work—and are really rewarding.” – Brandi, CEO of Alchemy + Aim

What We Did For Them

Website Development

Documentation for FDA Approval of websites

Website Maintenance

Site Optimization

Created Interactive Directory of Surgeons Using CYTALUX®

Built Password-Protected Media Resources Webpage

Timeline

A+A and On Target Laboratories have collaborated since 2019 to build multiple websites to educate and inform the public, patients, and surgeons about CYTALUX®, a medical technology designed to illuminate cancer intraoperatively during removal. Here’s a snapshot of how we’ve worked together over the years:

2019 | Q4

On Target Laboratories engages A+A to construct and launch a series of websites supporting their groundbreaking medical technology, including a company website, a patient-centric website, and a website tailored for surgeons.

2020 | Q1

A+A develops and launches the new On Target Laboratories website.

2021 | Q2

A+A launches the CYTALUX® websites tailored for patients and healthcare providers.

2022 | Q4

A+A rolls out updates and enhancements to the CYTALUX® websites.

A+A provides strategic consultations during the FDA approval process for the CYTALUX® websites, including capturing and annotating all webpage language and imagery for FDA review.

2023 | Q1

A+A implements extensive changes on the CYTALUX® websites and launches updated website versions to meet regulatory and legal requirements.

2023 | Q3

A+A built a password-protected media resources page for public education purposes.

A+A Supports Websites For Startups

Websites for startups require vision, strategy, and implementation. They require moving from concept to launch and staying future-focused on scalability. Unknowns invariably arise, and the web team must problem-solve in real-time and often at critical growth points.

When building websites for startups, A+A supports your vision and process with technical solutions and expertise. We identify opportunities and risks related to your online presence and business vision, then help you build a website that evolves with your success. Your big ideas deserve an innovative web team.

For example, if you’re in the medical industry like On Target Laboratories, you’ll need a website team to support you through the complex FDA approval process. In another example, the client Pregnant and Hungry identified an opportunity that solved a challenge for families and women—understanding what is safe to eat while pregnant—but needed an innovative technical solution for publication. We worked with Pregnant and Hungry to develop the only online searchable collection of pregnancy-friendly recipes.

Startups need a website team that is reliable, creative, and forward-thinking. If you’re innovative or enterprising, you need a team to help you prepare a website that evolves with your big dreams—with technical savvy and excellence.

Let’s Work Together

Logo Jane Reaction

Design Rebecca Pollock

Additional Design Phillip DeVita