Getting Started with AI Search Optimization for Your Business – Part 2
This second guide expands on deeper, more strategic prompts that help you understand how AI systems categorize your brand, interpret your positioning, and determine your relevance in the broader digital ecosystem.
Once you’ve explored how an AI tool interprets your website at a basic level, you can go further. Think of this as moving from a surface scan into a deeper reading, one that reveals categorical placement, messaging clarity, resonance, specialization, and competitive context.
These next steps are reflective, not technical. They help you understand how your digital presence is being sorted in an era where AI is increasingly the first line of interpretation for nearly every search journey.
Here are the deeper steps that help you uncover that landscape.
6. Ask the AI which businesses your site is most similar to
This reveals how AI clusters your brand (for better or worse). Ask:
- What businesses or websites does this one resemble?
- What categories or industries does it appear to belong to?
If its comparisons feel wrong, your positioning signals likely need refinement.
7. Test your location, niche, and specialization signals
AI models infer these from subtle cues. Ask:
- Where is this business based?
- Who does it serve?
- Does it appear local, national, or global?
- Which industries seem to be the priority?
Ambiguous answers indicate your site isn’t anchoring itself strongly enough.
8. Ask where your site would rank in a hypothetical search
This is speculative and illuminating. Try:
- If someone searched “best (insert your business industry or niche here),” would this site plausibly appear in the top 10? Why or why not?
Models will describe the strengths and gaps they see in your content, structure, and clarity.
9. Ask the AI to identify what might confuse a first-time visitor
This is a clarity audit from a non-human perspective. A few questions to ask:
- What on this website might confuse or overwhelm someone new?
- What feels misaligned or unclear?
The AI’s answers reveal friction points you may no longer see.
10. Ask the model to identify your business’s “promise” and “philosophy”
Your deeper purpose is part of what makes your brand magnetic. Questions to ask:
- What does this business stand for?
- What is its philosophy?
- What is the promise implicit in its services?
This shows whether your site conveys the soul of your work and not just the structure.
11. Run a persona-matching test
Prompts to use:
- What kind of person or organization would feel most supported by this business?
- Who might not be the right fit?
If the right people aren’t being surfaced, your language may be too diffuse.
12. Ask the AI to generate recommended FAQs
FAQs reinforce clarity and authority, which AI systems prioritize heavily. Ask:
- What FAQs would make this website clearer or more helpful?
The result can guide easy structural improvements.
13. Ask the AI to analyze tone and alignment
Given your distinct voice, this is especially important. Ask:
- How would you describe the tone and energy of this website?
- Does the language reflect clarity, long-term thinking, and a regenerative approach?
If the tone isn’t recognized, the voice may need strengthening.
14. Test how the AI interprets your site for different contexts
Use audience variations. For example, Alchemy + Aim might use:
- For nonprofits
- For global organizations
- For thought leaders launching new platforms
Use this prompt:
- How would this business appear to someone searching for a partner in this specific context?
This tests whether your messaging adapts across audience types, or collapses into vagueness.
15. Compare results across multiple AI systems
Each model learns differently, so run the same tests using ChatGPT, Perplexity, Gemini, and Claude.
If one model consistently fails to understand your positioning, that inconsistency is meaningful. It suggests your signals may not be universally strong yet.
A final note
These deeper explorations help you step into partnership with the technologies increasingly shaping digital visibility. We don’t want to manipulate algorithms; we want to make sure your site reflects your essence, clarity, and long-term vision in ways both humans and AI can understand.
When the meaning of your work is expressed clearly, you don’t chase search rankings. You become discoverable because you’ve made your message unmistakably coherent.
If you’re ready to invest in AI Search Optimization for your business, learn more about our 2-week sprint or contact us to schedule a call.
