Regeneration in Practice

Why Alchemy + Aim embraces a regenerative business model — and invites you to do the same

What is a regenerative business?

At its heart, a regenerative business is one that grows life, not just profits.

Unlike ethical or sustainable models, which often focus on reducing harm or maintaining the status quo, regeneration asks a more powerful question:
How can our business leave the world more whole, more alive, more aligned than we found it?

This means we move beyond minimizing impact to actively creating conditions for people, systems, and ecosystems to thrive. It’s about doing more good: thoughtfully, creatively, continuously.

Why we’ve committed to this path

At Alchemy + Aim, regeneration isn’t a trend. It’s a naming of something that’s been quietly guiding us all along.

From the very beginning, transformation has been at the core of our work: the alchemy of moving from confusion to clarity, from overwhelm to possibility. We’ve always known that a website isn’t just a digital presence; it’s a portal into a business becoming more of itself.

What the regenerative framework gives us is language, structure, and deeper intention. It allows us to bring our values to life and help our clients do the same.

Inspired by the work of Carol Sanford and others, we see regenerative business not as a checklist or certification, but as a way of being: rooted in wholeness, built in relationship, and alive to change.

How regeneration shows up in our own business

We’ve always been a values-led, people-first company. But here’s how we’re deepening that commitment:

Team rhythms that prioritize energy and creativity over hustle
Leadership development for every role, recognizing everyone as a leader in their own domain
Policies built on trust, not control (like never requiring anyone to “earn” time off)
Redefined success metrics that prioritize impact, resonance, and long-term alignment
Processes grounded in ecosystem thinking, not siloed steps

We are not striving for perfection. We’re focused on being in conscious, evolving relationship with our work, our team, our clients, and the larger systems we all move within.

How we bring regenerative thinking to our client work

Every website we build is an opportunity to shift the way a business functions, not just how it looks.

Here’s what that looks like in practice:

Strategic clarity first. We spend time understanding the whole ecosystem — the business, audience, goals, and deeper purpose — so decisions are clear and aligned from the start.
Technology that evolves. We build websites that adapt and grow with the business, reducing waste, avoiding burnout, and creating space for emergence.
Systems for thriving. We design platforms that reduce friction and empower clients with control, so the website supports momentum, not dependency.
Support that sustains. We shift the rhythm of ongoing work to support natural cycles of creativity, growth, and integration, not constant output.

Most importantly, we help clients see themselves as part of a living system and start making decisions that support their own evolution, and the evolution of the communities they serve.

A note from Brandi

I’ve always been drawn to transformation. It’s what inspired the name Alchemy + Aim.

But in the last few years, I’ve felt called to go deeper. To move from surface change to systemic shift.

Carol Sanford’s work helped me put language around structures in the business that we had intuitively crafted. And it affirmed that business isn’t separate from life. It’s a place where we live out our values, our creativity, our relationships.

Regenerative business isn’t a framework we’re applying. It’s a way of being we’re embodying every day, in every project.

What comes next

This page is just the beginning. We’re currently developing new models, tools, and rhythms for helping our clients build regenerative websites and regenerative businesses.

If you’re curious about this approach, we’d love to talk and explore what regeneration might look like in your business ecosystem.

Regeneration in Action

Regeneration is more than a principle; it’s how we approach every part of our work. From the way we lead our team to the strategies we co-create with clients, we design for long-term health, adaptability, and alignment.

Our framework works in three interconnected layers: nurturing strong internal practices, guiding clients through processes that build resilient systems, and ultimately contributing to ecosystem impact, where businesses, communities, and industries can thrive together. This is regeneration in action: choices made with care, strategies built for evolution, and results that ripple far beyond a single project.

Logo Jane Reaction

Design Rebecca Pollock

Additional Design Phillip DeVita