CCFM

I finally feel confident we’re going to have a website that actually does what we need it to do — and I’m excited about it.

The strategy work with Alchemy + Aim was more valuable than any business plan I’ve ever done. It gave me clarity on what our site will be, the problems it’s solving, and the contribution it’s making.

One of the most powerful moments was the AI prompt and exercise. It united Katie and me in our vision, like giving the seamstress not just fabric, but the exact picture of the dress. For the first time, we could clearly articulate what we wanted. Now we know exactly what we’re looking for, and in my opinion, we are set up for success.

What stood out most was how deeply the team listened. When I voiced concerns early on, they weren’t dismissed—they were met with grace. That made me feel heard, and ultimately, stronger and more confident in the process.