Custom
WordPress

No two businesses are the same, and neither are the paths we take to support them. Some clients come to us for strategy, others for branding or development. That’s why we always begin with a clarity call. We want to understand your business, your goals, and where you’re headed before making any recommendations. From there, we’ll define a phased approach that reflects what you actually need — nothing more, nothing less — and move forward intentionally from that foundation.

We believe in building the right solution, not just the most elaborate one. We use a proprietary base theme for WordPress that gives us a stable, scalable foundation. A customized site uses that base theme’s pre-built structures and adapts them to your business and brand — updating layouts, styling, and functionality to match your goals. A custom site goes further: it includes uniquely designed pages, advanced features, and often custom-built blocks tailored just for you. Every project includes some degree of customization, but not every business needs a fully custom build to get strong results.

No. We intentionally avoid page builders because they tend to create bloated code that slows down performance and undermines SEO — which isn’t good for you or your users. Instead, we build using the Gutenberg block editor, the current standard for modern WordPress development. Our proprietary base theme includes both standard Gutenberg blocks and custom blocks we’ve developed, and we create even more custom ones as needed for specific projects. The result is a modular, intuitive editing experience that works like a streamlined box of Legos — powerful, flexible, and cleanly built from the ground up.

Yes, and we make sure you’re set up for success. While you won’t be able to rebrand your site or adjust global settings like fonts and colors, you will be able to update content throughout your site. We provide training for any custom features we build, often including video documentation your team can revisit or share. Our goal is to give you long-term autonomy with your content, while always remaining a strategic partner you can lean on when needed.

Most projects take between 4 to 6 months, with some larger or more complex builds taking up to 12 months. A thoughtful, intentional website isn’t a quick-turn product; it’s a strategic foundation for your business. If someone promises you a custom site in two weeks, it’s likely based on a template that won’t be fully aligned with your needs or scalable for your future.

Yes. We’ve helped many clients move from platforms like Wix and Squarespace to WordPress. The exact migration process depends on the original platform and what needs to be transferred — but we’ll walk through all of that in a clarity call or technical strategy session. The goal is always to preserve what’s working, while creating a more scalable, flexible site for the future.

Our difference is in the details — not just visual details, but structural and strategic ones. We treat every site like a garden that needs careful tending, not just planting. From clean code and intuitive backends to our modular block-based development, everything we build is designed to evolve with your business. Our proprietary base theme lets us offer both stability and flexibility, and we don’t believe in one-size-fits-all or pre-set packages. We start by understanding your business, then we craft the right tech solutions to meet your needs.

We don’t use third-party themes. Instead, we build from our own proprietary base theme, something we’ve developed and refined over time. It offers a solid foundation we know and trust, which we can then adapt to meet the specific needs of each client. Not everyone needs a fully custom blog layout or unique page structure, and using pre-vetted modules where appropriate helps us keep your project efficient and focused on ROI.

Yes, both technically and strategically. We build SEO-friendly site structures, ensure meta fields are editable and optimized, and follow technical best practices. We also work with an SEO-focused copywriter (part of our extended team) who can support deeper optimization. That said, strong SEO also depends on content, so clients who are willing to collaborate on that front will see the best long-term results. We offer SEO packages to meet a variety of needs and goals.

We do. Our Support Services are designed to give you peace of mind after launch. That includes everything from regular updates and maintenance to design or development enhancements as your needs evolve. You’ll never be left wondering who to call. We’ll be there, whether you need a new section, a new strategy, or just a little extra help getting something updated.

Potentially yes. The right next step depends on your current site’s structure and goals. Sometimes a light refresh through our support team is enough; other times, a full rebuild is the smarter long-term investment. If you’re unsure, we recommend starting with a Site Audit or a clarity call. We’ll help you assess whether it’s time to evolve what you have, or create something entirely new.

We don’t offer full headless builds, but we do support a wide range of API integrations. Whether you need your WordPress site to connect to a CRM, marketing tool, scheduling system, or something else, we’ll help you identify the best path forward and build a solution that supports your systems and your goals.

Yes, that’s core to our approach. We develop all our sites using the Gutenberg block editor, which is the future of WordPress. This ensures a more intuitive editing experience for you and a more flexible, modular development system for us. We use a combination of native, custom, and proprietary blocks to build the exact layout and functionality your site needs — nothing bloated, nothing unnecessary.

Yes, integration is a critical part of making your website an active part of your business ecosystem. Whether it’s a CRM, email automation tool, booking platform, or something more custom, we’ll ensure your site supports your operations and creates a seamless experience for your users and your team.