Yes! We do offer ongoing support for your website through our in-house support division, WPSapphire.

Included in your project is a 30-day error correction period. For other changes or website support, we will connect you with the support team. We will introduce you to the support team as your error correction period is ending.

WPSapphire offers maintenance and retainer packages, or you can opt to work with them on an as-needed hourly basis.

Learn More about Retainer Packages

SPECIAL POST-PROJECT SUPPORT PACKAGE

You also have the option to upgrade to a specially priced 6-month support package during your project:

• a 30-minute business and website needs call with top WPSapphire team members
• up to 5 hours of technical website or CRM support
• 6 months of the Pearl Support package, which includes updating your website plugins and WordPress version each month, an off-site backup, up-time monitoring, security monitoring, and site optimization

COST: $1,275 (a savings of $1,250)

After your package period is complete, you can continue to work with WPSapphire at their hourly rates or purchase one of their enhanced monthly support packages for added savings.

You may see a range in your proposal pricing for two reasons:

1. We’ve offered some optional items as part of your proposal. Acceptance of these optional items may affect the overall pricing.
2. There are several unknowns with the website. This may include questions about functionality needs, design complexity, e-commerce details, or something more. Our goal is always to consider your immediate and future brand needs, both with regard to functionality and budget. We’re happy to provide feedback during the process and let you know how choices may affect final costs.

Balance payments will be divided into (roughly) equal monthly payments for your project, based on the project timeline.

Should there be a change to the scope, including additions, a Project Update document will be created to highlight any changes. Agreement upon and acceptance of the updated scope will happen concurrently with development work beginning.

The final project payment is due before the site transfer to your hosting account. The site launch is typically scheduled for a few days after receiving the final payment.

Please let us know in advance or prior to the start of your project if you plan to seek any third-party feedback on your website during the process. This may require an extended timeline and adjusted project pricing.

Typically, there’s no added fee to swap one page for another during design or development, unless the new page has a higher level of functionality or complexity than the previous page. Please speak with us about what you’re thinking and we can advise on the best path forward. It’s not usual for clients to have new insights about their website or business during the process, and there is flexibility in our scope.

Scope changes may result in pricing changes. We will do our best to ensure any pricing changes are communicated in advance or that by approving any scope changes you understand and agree to the pricing changes.

To keep to the timeline and ensure you’re maximizing your website investment with an on-time launch, we allot the following timing for feedback:

• During the branding and design phases, feedback is requested within 3 business days.
• During the copywriting phase, feedback is requested within 5 business days.
• During the client review phase, feedback is requested within 4 business days.

If your feedback is provided past these deadlines, your project timeline will be affected and there may be additional costs incurred. If a family or business emergency arises, please let us know as soon as possible so we can make accommodations.

The primary point of contact will be our project manager, Bianca. Brandi will be directing the work from behind the scenes and on some meetings, as well as available for strategic needs. If you’re interested in having Brandi on more meetings throughout the process, that can be arranged for an additional fee.

We create walk through videos to show you and your team how to use all the custom elements on the website.

If you’re new to WordPress, we suggest you review the videos on WPBeginner.

The project does not include documentation or live trainings unless stated in your proposal. Live trainings (done via Zoom) can be added into your project scope at a rate of $95 per hour and are done with our Client Training Specialist.

Visual branding is pivotal in establishing a strong business brand. While a logo serves as a crucial identifier, it is not enough to fully represent the essence and personality of a brand.

The true significance of visual branding lies in its ability to go beyond a mere symbol and create a comprehensive extension of the experience your clients have. A thoughtfully crafted visual brand encompasses a cohesive system of colors, typography, imagery, and design elements that work harmoniously to evoke specific emotions and associations, making a lasting impression on customers.

By creating a consistent and memorable visual language across all touchpoints, such as websites, packaging, marketing materials, and social media, visual branding amplifies the overall brand experience and fosters a deeper connection with your target audience.

Ultimately, visual branding aims to evoke emotions, convey the brand’s story, and inspire trust, thereby leaving a lasting impact on customers and ensuring the business stands out in a crowded marketplace.

Our goal with this proposal is to create a scope that’s as thorough as we can possibly make it at this moment in time, so there are no hidden costs with this work.

New ideas are common during the process, and as a result, we suggest you budget 15-20% to cover those additional costs. Most frequently, scope changes are the result of new needs identified, like an additional page, support with functionality on the site, changes to the layout based on new content or business goals, or requests for support beyond what’s outlined in the scope of work.

Should the need for additional charges arise, we will have a clear discussion about how to proceed and how those changes may affect the timeline and costs.

Our goal is always to consider our clients’ immediate and future brand needs, both with regard to functionality and budget. For limitations, exclusions and full terms, please request our full Client Agreement.

Yes, we can recommend a website host as part of your project, once we fully understand your website needs and traffic.

Our biggest goals for your website backend center around ease of use and flexibility.

We want you (and your team members) to feel empowered to make changes to your website.

We want to give you the ability (where we can) to change the layout and elements as your business evolves and shifts.

When it comes to the question of the WordPress editor for your site, we’ll discuss with you whether the Gutenberg editor or the Classic WordPress editor may be better for you.

We believe in embracing new technology and Gutenberg has many powerful features. We also understand that users who may have worked on WordPress for a long time may simply be more comfortable with the Classic editor.

On many WordPress sites we build, we use a combination of the Classic Editor layout for pages that use Advanced Custom Fields and the Gutenberg Editor for simple page templates or for posts or custom post types.

We typically build custom Gutenberg blocks and page templates in WordPress using a plugin called Advanced Custom Fields. This plugin allows us to create fields specific to your layout and website, making the site much easier for you to use and change. It combines ease with flexibility.

We do not use page builders like Divi, Elementor, or Beaver Builder on sites, as we find they tend to increase the load time of your site (which negatively impacts your search rankings and leads to higher bounce rates) and provide too many options which over time leads to a disjointed brand as more team members make changes to the website backend.

If you specifically need a page builder, please let us know. For some clients in the past, we have created a special template that will allow a page builder to load for that specific page.

If you have specific business needs for your website that we haven’t touched upon during our call or in the proposal, please email us so we can discuss those needs further. We can also explore those needs further during the strategy or discovery phases of your website project.

As part of every project, we se tup your preferred SEO plugin (we recommend Yoast SEO) and configure it to ensure the right pages and post types show on your sitemap for search engines — at no additional cost. The project does not include SEO strategy work or writing meta-descriptions unless noted in your project scope. If you’re interested in these additional services, please let us know.

If you’re interested in a more robust data-driven SEO approach to your website, we offer a 3-month package for $6,000. This package includes:

Month 1: Strategy

• Conduct kickoff meeting – Understand client goals, brand, competitors, & target audience
• Analyze SEO health – Assess pages, images, thin content, missing meta descriptions, etc.
• Perform research and develop initial keyword plan & map – Research competitors, gaps, opportunities, volume, performance, keywords, etc.
• Perform content audit and optimization of on-page and content elements – Optimize tags, meta data, titles, descriptions, alternative tags, links, etc.
• Formulate custom SEO plan (that includes site launch/migration support as necessary)
• Deliver baseline performance report with key findings & next steps
• Conduct status meeting

Month 2: Implementation

• Perform technical audit and optimization of technical SEO elements:
  • Find and fix crawl errors and orphaned pages
  • Identify and fix broken and redirect links
  • Ensure SEO-friendly URL structure
  • Check canonical tags
  • Add/review structured data
• Perform research and update keyword plan and map.
• Deliver performance report with technical audit findings/fixes, next steps, and editorial ideas.
• Conduct status meeting

Month 3: Grow

• Implement content strategy:
  • Client develops content leveraging keyword and content plan
  • Our SEO team reviews content and makes suggestions to optimize for SEO performance
• Monitor and report on traffic for:
  • Overall SEO authority and health to include the quality and quantity of leads and visitor conversions
  • Growth of organic traffic, keyword rankings, and metrics that matter most to Google
  • New and updated blog post performance and user engagement
• Perform research and update keyword plan and map
• Deliver performance report with key findings, next steps, and editorial ideas
• Conduct status meeting

We definitely can! We have an accessibility specialist on our team and can offer two levels of accessibility for your website. If you’d like to add either of these to your project, please let us know.

BASIC ACCESSIBILITY

We consider website accessibility to be part of a company’s Diversity, Equity and Inclusion work. For basic website accessibility, we included one year of the AccessiBe widget, an automated web accessibility solution for ADA & WCAG compliance. This widget provides extended accessibility features when implemented. (For additional years, the current annual cost for the widget is $500.)

FULL ACCESSIBILITY

In compliance with Web Content Accessibility Standards (WCAG 2.1), we will make sure that your website code and design are appropriately compliant so users with disabilities can successfully navigate your website.

• Audit of Designs – We’ll use accessibility best practices to audit the designs for your site, identifying any accessibility issues and offering feedback for necessary remediation, ensuring:
  • typography size and contrast meet the standard;
  • interactive elements are easy to identify;
  • navigation options are clear and consistent;
  • forms are clearly and accurately labeled; and
  • user controls for content that starts automatically are added.
• Accessibility Work During Development – Your site will be appropriately coded to WCAG 2.1 standards to ensure screen-reader and keyboard usability. To do this we’ll make sure that:
  • all purposeful, descriptive images have alt tag within the code with correct formatting;
  • page layouts are presented in a logical flow; and
  • code passes validation tests.

Please note that while the following elements may be necessary for your site to conform to WCAG 2.1 standards they are not provided by this service. These include captions, descriptions, or transcriptions for audio or video media; and alternative text or descriptions for non-decorative images.

We also include one year of the AccessiBe widget implemented on the website to provide extended accessibility features. (Current cost for additional years is $500.)

Yes, we offer a security package that can be added to your project for $1,250.

We perform an analysis and audit of your security needs, which includes:

• A 60-minute meeting to discuss your security concerns and requirements for your website;
• A comprehensive report that reviews core security needs and recommended steps to address those security needs; and
• Up to five (5) hours of work to address any identified security issues or needs during the project process.

After work on your website is complete, we will set up the WPRocket caching plugin for your website to reduce the loading time for pages.

This work also include the installation of Imagify.io, which helps to compress images on your website for better loading times.

If approved, we will also set up your domain through Cloudflare, to engage with their additional caching and security features. Cloudflare is a free service that also has enhanced features on payment plans they provide; typically, most of our clients opt only to use the free version of the service.

Please note: Site loading times are partly dependent upon your hosting setup. We will make hosting recommendations for your site, but we can only address website loading times to a certain degree and do not guarantee any specific loading times.

As part of your project (no added cost), we add your Google Analytics or other analytics code on your site to allow you and the team to track visitors and determine future changes. This does not include the setup of goals or reporting on your chosen analytics platform

ENHANCED GOOGLE ANALYTICS PACKAGE

If you need more support with Google Analytics, we can set up your Google Analytics 4 dashboard so you can easily access data from your website based on your specific website goals.

This work includes a 45-minute strategy session to map your analytics goals and needs and up to 5 hours to configure reports on your Google Analytics account.

COST: $1,200

This package does not include datalayers coding for your site. If needed, that work can be done for an additional fee.

As part of your project (no added cost), we’ll make sure the opt-in forms on your website are connected to your newsletter system or CRM and that subscribers are tagged appropriately. You need to provide information about lists and tags as well as set up emails, lists, tags, automated sequences, or other items on your CRM. Depending on what CRM you use, you may need a Zapier account for this connection.

ADDITIONAL CRM SUPPORT

If you need additional help with your CRM or newsletter provider, please let us know which provider you use and what you need help setting up. We do have team members who can support with most (but not all) CRMs. Cost varies based on your needs and the scope of the work.

Since each business is unique, we construct a scope that meets the needs of your business. While that can change some process elements, our core philosophy and process are behind everything we do.

Watch a video that explains our process in more detail

In some cases, a solo developer may be a better fit for your needs. While hiring a solo developer may seem like a cost-effective option initially (rates could be as much as 30-40% cheaper), there are significant disadvantages compared to choosing a development team like Alchemy + Aim for a website project.

One of the primary drawbacks is the lack of comprehensive quality control reviews. We have a team of professionals who review the project and website from different perspectives, ensuring a high standard of work and minimizing errors. Additionally, we offer the assurance of long-term support, eliminating concerns about the developer disappearing after the project’s completion (or during the project). We also possess ample resources to guarantee timely completion of the project, while a solo developer may face limitations in handling complex or time-sensitive tasks. Lastly, a development team like ours has established standards and best practices, ensuring that the website delivered is of top-notch quality and meets (or exceeds) industry benchmarks.

There is a peace of mind offered by working with a team like ours, including having a project manager thinking about all the small details, so you can stay focused on your business.

While working with an all-in-one marketing agency may be attractive at first, opting to work with an agency specialized in websites like Alchemy + Aim ensures that you get the best service and results possible.

A specialized website team possesses in-depth knowledge of the industry and stays up-to-date with the latest technological advancements, ensuring that your online presence is cutting-edge and highly effective. Unlike a general marketing team, where members may be stretched thinly across various areas of expertise, a specialized website agency concentrates its efforts solely on crafting exceptional digital experiences.

This focused approach guarantees unmatched proficiency and attention to detail, resulting in a website that truly resonates with your target audience. They provide you with personalized attention and support, and help you grow your online presence and reach.

Working with a specialized team can be an extension of your business and empower you to grow, instead of making you dependent upon their work for your business to thrive. It allows you to ensure you get the perfect fit for your business in every area of need.