Your Custom Website Investment: Understanding What You Really Need and Why

When it comes to investing in your website, there are key elements to consider, and it’s not always just about the custom website itself.

Understanding how to invest and hire the right people to get things done in the right way for your website project, especially when you’re ready for a custom site, can help you facilitate progress seamlessly and without delay.

To get started, you must first understand your business goals and what you hope to achieve in your brand, online presence, and more.

This process will create an outcome that results in big-picture success for your business and customer experience. One that includes a custom website so that you can achieve and support the growth of your business.

As you decide to invest in a custom website, you can rest assured that the result will match your aesthetic and create trust with your audience.

When you work with us here at Alchemy + Aim, you can be confident that the right people will be supporting you in the process. As a company, we collaborate with some of the best copywriters, designers, brand strategists, and more to ensure you have access to the best team for your site.

Let’s say you’re ready to invest in a website, but you’re ignoring essential branding elements — the real foundational work of your brand that includes understanding your target audience, brand values, the transformation, and visual identity — not just the logo and fonts.

When you ignore this aspect of your website and don’t bring in the right people to help you with you, the result might be a web presence that doesn’t say anything or connect with your audience in deep and meaningful ways.

You may end up with, as brand expert Jessica Comingore says, is a brand that “falls flat, struggles to stand the test of time, and doesn’t connect with the target audience in an effective way. As a result, the business will never reach its full potential. The know-like-trust factor is critical to winning over clients and customers, and you can’t put your trust in someone who hasn’t thought about their purpose and user from every angle.”

I agree, and I’ve seen it more often than not when clients come to me for their site work. Walking away from a project with both beauty and function are key components of successful investments in your site and business.

When you’re investing in your website and brand, you want to have a clear understanding of where your money is going. You’ll also want to create strategic partnerships with the right people and contractors so that you get the results you seek.

That’s the beauty of custom design — you not only have the platform to grow your business, but you have the right support team behind you every step of the way and who can help you ongoing in your business any time you need to invest.

It’s important to us to ensure that you’re finding the right people and systems to support your business growth and that each investment you make helps you facilitate progress, beauty, and function.

All of this resulting in long-term relationships that help you feel supported and have the right advice and strategy leading the way.

If you’re ready to stand out in your industry and stand apart from every other website out there, it’s time to invest in a custom site so that your messaging fully comes through to your audience.

Building a custom site allows you to create a functionality that doesn’t exist elsewhere or need to run your business from your website. Here at Alchemy + Aim, we’re always focused on helping you make the best investment for your website and business needs.

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Jane Reaction

(logo and original branding) is a graphic design and art director who works with with small businesses and creative entrepreneurs, creating cohesive and interesting brands and websites.

Carrie Coleman

(photography) is a wedding photographer, whose goal is to capture the visual expression of a couple's love through timeless, organic images. She is based in Charlottesville, Virginia.